So after our research we needed to think about which genre we thought would work best. We took into account the different genres that we researched, and liked the idea of love stories. We had researched romance films, but we thought we would then look a bit more in detail and so did some research into Chick Flicks. We thought of this genre as we thought although it would be challenging, it would also be fun and we would be able to include the codes and conventions well.
We firstly made a note of things which came into our mind when we thought of chick flicks and we thought of:
- Pinks, purples, whites
- Cartoon style text
- Heels, perfume, makeup, shopping, sleepovers
- Leading characters female
- Girl on girl fighting
- Boys
- Drama
- Fall outs
- Texting
- Cheesy music and happy
- Comical
We then compared our ideas to those of others when we researched the conventions of chick flicks.
'Codes and Conventions of a Romantic Comedy Film
Colloquially known as “romcom” this is a cross genre in which a romance story generally emerges and is presented in a comedic way. The purpose is particularly aimed at a female audience and often ridiculed as a “chick flick” for this reason. They explore ideas of gender, relationships, sexuality and status.
o Prologue introduction into love theme – Occasionally voice over
o Main characters introduced
o Credits continue love film – style of text e.g: hearts, flowers, wedding bells, etc
o “Boy Meets Girl”
o Two Protagonist Characters – Man and Woman hesitant to become romantically involved
o Hints that they may be a good love match
o Part ways due to some form of an argument or disagreement
o Ultimately reunite
o One of two makes the grand “gesture”
o Live Happily Ever After'
This is what we found from the website http://smay-fuller-suttonmediaas.blogspot.com/2008/12/codes-and-conventions-of-romantic.html
This film trailer uses a variety of camera shots or angles. Close ups of the characters faces allows us to gain attachments with the characters and allows us to feel empathy for the characters before we have seen the film. It lets us guess who doesn't like who and where the conflicts are within the film. This goes parallel to the reaction shots which show the characters reactions to the situation within the scenes, however the trailer cleverly doesn't give too much away and so leaves the consumer trying to come up with their own scenarios which may or may not be right. The camera pans downwards as if the consumer is looking the character up and down which is often a stereotypical gesture girls do with each other which ties in well with the Chick flick rivalry theme. To give the audience the sense of being a third character, over shoulder shots have been used. This makes the consumer involved in the trailer and so will then want to watch the film.
Light and sound
The music changes frequently throughout the trailer, but mostly through it, it is current tunes and familiar ones which people know such as chart music, however there is some background music which is just as affective but unknown. The transitions of the scenes is synchronised with the music and will often change on a beat or a change of track. Dialogue was used which was clear that is was scripted from the film and gave us a flavor of what will take place in the film. The girl who was the main character from what we could tell from the trailer as she was featured the most was the voice over as well. There was also a dramatic and 'overly cheesy' noise as the transitions took place which supported the comical aspect of chick flicks. In addition to this there was aspects to the speech which made it humorous.
Editing
When the music changes, there is a slight pause which we thought was unusual for a trailer as usually a trailer needs to flow and needs to get as much information and advertising as possible in the short space of time which on average is about 1-2 minutes. However, because of the cuts, this does make the overall trailer fast paced. The trailer includes some of the conventions we looked at for example the colors and use of pinks and reds. We also liked the use of split screening which looked good in the chick flick trailer. Within this film trailer, the casting are stared and this is done with a filmstrip image running across the film. We both liked this idea and thought we could adapt something similar to our film trailer as an idea.
Mis-en-scene
We felt that the mis-en-scene of this film trailer was the rivalry between girls over a boy which is your usual storyline within chick flicks. We thought the use of girly colours was conventional, and the lighting was bright and happy. The red in the title in this trail connotes evilness and peer pressure within the film trailer, and the pink connotes the innocent girl who gets taken into the group and falls in love with the boy.
----- When going through our research we then found patterns with the use of the camera shots, lighting and sound, editing and the mis-en-scene and so we then decided to just list what is featured in the film trailers, for example the close ups were all used for the same thing such as to gain attachments to the characters.
We decided to bullet point our findings this time!
SUPERSWEET SIXTEEN TRAILER
Camera
- Close ups
- Reaction Shots
- Zooms
- Panning
- Side angle shots
Light and sound - Music (happy and bouncy)
- Voice over
- 'Swipe' noises
- Change in music
- Shows the scenes which the text is written about
Editing
- Swipe cuts
- Fast cuts
- Dreamy edit
- Split screens
- Speed ups
Mis-en-scene
- Title in pink to connote girly and love
- Diamonds connote girls
- Conventions of girls e.g phones, chatting, popular children
- Words are big and bold to address the target audience more easily
Camera
- Close up shots (repetition of the same shot throughout the trailer)
- Reaction shots
- Long distance shots
- Long shots
- Reverse shots
- Dialogue (digetic and non digetic)
- Voice over
- Change of music - goes from happy and calm to upbeat and rebellious
- Bright and daylight to dark and mysterious lighting with also some romantic night time lights.
- Fast cuts
- zooms
- blurs
- transitions - e.g fade to black
- use of colours
- Text images
- lockers - school
- Girl rivalry
- Use of colours throughout to help with representation of certain images
- Use of songs to create an overall sense of girls empowerment.
- Girly film
WILD CHILD
Camera
- Close ups
- Low angle shots
- Reaction Shots
- Zooms
- Panning
- Side angle shots
- Dialogue
- split screen
- Fade to black
- Swipe transitions
Light and sound
- Music
- Flashing (camera flash affect)
- Dreamy
- Fade to black
- Girly
- Glamour
- Rivalry
- Expense
- School time
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